Branding. It’s the heart of your business’ identity and should be taken care of. You wouldn’t half-ass your own health, and if you do, the outcome might be bad… Same goes for your business.

You want to keep your branding simple for a healthy flow through-out the veins of your marketing materials. Your logo, color schemes and material being created says it all. Professional looking material gives a healthy strong reflection, and confusing and sloppy materials give a weak and lazy reflection. Some dos and don’ts:

DO:
Keep it SIMPLE – the more simple, the more memorable
Make sure that your logo is appropriate to your business (fonts, elements etc…)
Make sure the design will look good in all black/white

DON’T:
Use too bright of colors
Use too many colors, they colors could get lost and confusing – try to stick around 1 or 2 (no more than 3 unless it makes sense to do so)
Have a sloppy/confusing design (too many elements makes things look amateur)
Buy a logo off of some website, this doesn’t make your logo unique
Use the popular fonts (papyrus is pretty… if you want to look amateur… there are so many better fonts out there- be a little creative)

Having a simple logo for your business is so important because it will get the attention fast, easy and it will stick in the consumers visual memory. Think of some famous logos (Nike, Coca Cola, Apple, McDonalds, Playboy), they are all simple, concise and very very memorable. Coca Cola hasn’t changed their logo in over 100 years. Having a cluttered, confusing mess of a logo will not improve your business, it might actually hurt your business. Your business is your life, and it’s important to keep it in good health. So give your business some TLC and take the time to get a good brand for your business.